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About
Epinions
What we do: Epinions helps people
make informed buying decisions. It is a premier consumer reviews platform on the
Web and a reliable source for valuable consumer insight, unbiased advice,
in-depth product evaluations and personalized recommendations.
Why we
do it: Epinions is a service of Shopping.com,
Inc., a leading provider of comparison shopping
services. Shopping.com's mission is to help consumers anywhere use the power of
information to find, compare and buy anything.
How we do
it:
- Unbiased Advice. Epinions does not decide what content to post and
what not to post. Epinions is a platform for people to share their experiences -
both good and bad. With millions of consumer reviews, ratings and comments,
Epinions' robust content engine presents you with high quality content based on
how helpful other users have found it.
- Personalized Recommendations. When you are looking for advice from
someone in the offline world, you seek out people who share your interests and
deserve your trust. Epinions' proprietary Web of Trust technology sorts all
content to deliver information that is both reliable and useful for you.
Additionally, you can customize product searches based on what you like and
receive email notifications when new reviews are written on a particular product
or by a specific person.
- Comparative Shopping. Epinions covers millions of products and
services in over 30 different categories. In addition to detailed product
reviews, you can read buying guides (What should I consider when buying a baby
monitor?), product definitions (What is a megapixel?), and 'how-to' guides (How
do I install a car stereo?). Once Epinions helps you decide what you want to
purchase, we provide you with complete pricing and availability options through
a list of rated online merchants.
- The Right Incentives. As with any healthy marketplace, Epinions is
demand-driven. This means that through monetary and non-monetary incentives, we
encourage our users to create the content that people really need.
- Transparency. Epinions goes to great lengths to highlight the people
behind the reviews so that you know exactly whom to trust. In addition to user
biography pages, review lists, and the ability to comment on reviews, Epinions
has introduced "tickets" to flag users who have violated our User Agreement.
This mechanism allows shoppers to discount certain members' advice accordingly,
and to stop seeing advice from these members.
About
Shopping.com Shopping.com, an eBay company, pioneered online comparison
shopping and today is one of the fastest growing shopping destinations on the
Internet. With millions of products, thousands of merchants and millions of
reviews from the Epinions community, Shopping.com empowers consumers to make
informed choices and, as a result, drives much higher conversion to sale and
value for merchants.
As ecommerce evolves, sellers and buyers are increasingly sophisticated and
adventurous, demanding more choice. Consumers want the widest range of products
and stores, along with the information and data necessary to navigate those
choices efficiently. Merchants demand exposure to the ever-expanding, global
population of shoppers. Shopping.com's mission is to help consumers anywhere use
the power of information to find, compare and buy anything!
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